Tuesday, 24 July 2012

Dolly Rock Boutique

The Green August 2012 - Cover

It is always good to do more than expected. Typically when I am given a brief for a job the brief sounds interesting but I also have my own (often a little bit more crazy) ideas about how to tell the visual story. The brief to shoot a new boutique in St Margarets, London, asked for me to photograph some portraits of the owners showing the great interiors of their shop. So I went ahead and made some location portraits trying to capture the feeling of the space and show the owners' infectious personalities.


However, as is often the case just fulfilling the brief does not quite satisfy me, I don't feel like I've really given my all to a brief unless I've tried to tell the story in my own way and not just the way I was asked to. In this case I realised that the two friends who run the boutique Beth and Nikki are what make it special. It is their drive and passion for fashion and makes the place tick. So how could I show this in a simple, interesting and attention grabbing way? I decided to place them on the floor and surround them with clothes hangers - a great symbol of fashion.


As so often is the case when I do my own little extra bit it goes down great with the client. The magazine editor loved the pictures, and put my hangers image on the cover. The boutique owners also loved the images and have asked to buy them for promotional usage. Doing that little bit extra and letting your creativity speak can really help get your best work out their.

The Green August 2012 - part1

The Green August 2012 - part2

A big thanks to Lorna, the author of the piece, for all her help on the shoot: lornaclaireweightman.com

Find out where to visit Dolly Rock here: dollyrockboutique.co.uk


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