Friday, 15 February 2013

Employer Brand Images for Crew Clothing


I really enjoy my work with Crew Clothing, in the past they have asked me to photograph some wonderful things such as their brand ambassadors and a rowing gig team they sponsored. This time I was asked to photograph life at Crew - to capture what is it like to work at the company. I spent a few days with them photographing design meetings, presentations, and fittings, plus a couple of days in their stores capturing their teams there. I didn't have a specific brief, just the knowledge that my images were going to be used all over the place in their internal communications, so I needed to show what they do in a creative and engaging way.


Here are some of the finished brand guidelines designed by FiveByFive People, the other images of rowing and the sea are also my photographs from previous jobs with Crew:


Massive thanks to Sarah at Crew for the awesome commission and to FiveByFive People for doing such lovely things with my images.


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