Friday, 15 February 2013

Employer Brand Images for Crew Clothing

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I really enjoy my work with Crew Clothing, in the past they have asked me to photograph some wonderful things such as their brand ambassadors and a rowing gig team they sponsored. This time I was asked to photograph life at Crew - to capture what is it like to work at the company. I spent a few days with them photographing design meetings, presentations, and fittings, plus a couple of days in their stores capturing their teams there. I didn't have a specific brief, just the knowledge that my images were going to be used all over the place in their internal communications, so I needed to show what they do in a creative and engaging way.

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Here are some of the finished brand guidelines designed by FiveByFive People, the other images of rowing and the sea are also my photographs from previous jobs with Crew:

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Massive thanks to Sarah at Crew for the awesome commission and to FiveByFive People for doing such lovely things with my images.

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