Help for Heroes Catalogue: creating summer in the middle of december in London

Hitting doorsteps is the Help for Heroes Spring/Summer 2014 clothing catalogue. Shot during the dark and dingy days of a London December I was tasked with making warm and summery images to feature in its pages.

Following on from our previous shoot photographing their first ever catalogue last summer Help for Heroes had come back asking for the same but better. A task I really relished. Although shoots like this can be a bit manic we organised as much as possible beforehand so that we could make the most of the short daylight hours that we had. We even put up a big light into the sky so that we could make the "sun" shine where ever we wanted it to.