Are you beach body ready? If you’ve seen the posters on the London Underground recently then you may have pondered that.*
I got rather angry when I saw this outrageous ad campaign (it’s for some dieting product). So I thought I would re-make them the way they should have been. Teaming up with designer Lianne Darley we created spoof posters for the "Body Confidence" campaign. We reached out to social media and found volunteers to be part of the campaign to feature people of all shapes and sizes.
Take a look at the website and help spread the positive message: http://everybodysready.tumblr.com/
* Do you have a body? Great you are ready! Just remember: always wear sunscreen.