Tuesday, 7 July 2015

And now for something a little different - Help for Heroes Summer Campaign

Help For Heros 26-3-2015_0877 1 copy

Twice a year I pack my car and head out to some great British locations to shoot the Help for Heroes catalogue. The great British locations make excellent backdrops for the great cause of the charity but they are a tad less great when it comes to weather conditions. When another gloomy winter day loomed ahead of us for the summer collection photoshoot we had a different idea. How about a day in the studio with some lively colours? Bright summer yellows, juicy greens and vibrant reds add an instant summer feel to the catalogue. The coloured backdrops complement the collection and the excellent summery props added an extra touch of fun. A bit different than usual for the team and easily as effective for the email campaign - one of the charity’s biggest source of donations.

Ice lolly anyone?

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