Tuesday, 31 May 2016

Embrace positivity - Tamara Lohan for Lloyds Bank

Tamara Lohan Lloyds10540-Edit
Some people are just happy. Tamara Lohan is one of those people.

My brief from Proximity London for Lloyds Bank was to create "business portraits" of the Mr and Mrs Smith founder in her work environment - I assumed that this meant thoughtful and calm images, you know, the classic shots of those serious people who are in charge. So after scouting their offices and moving a substantial amount of furniture around I sat down with Tamara for the first of our three sessions. Chatting away she was beaming and positive. So I calmly asked her not to smile. She did, but looked rather awkward at the idea. A few seconds later she cracked a joke and was back laughing again. We chatted, and again I politely asked her not to smile. After doing this a couple of times I knew my approach had to change. It just didn’t seem right, this lady just can’t help but be happy, positive and outgoing.

I soon realised that looking serious and being business-like are not one and the same. I should not follow my assumptions, I should photograph the reality in front of me. Tarama has been given an MBE for her services to the travel industry and runs one of the most renowned travel companies in the UK. She is obviously rather good at what she does and has succeeded greatly in a highly competitive market. What makes her particularly special is that she does what she does in such a positive and fun way. So I embraced it.

I went full steam ahead capturing shots of Tamara being herself: laughing, smiling, sharing her travel tips with those around her. She can’t help but entice you to want to visit places. And the images we made show exactly that, a fantastic lady full of passion and drive.

I left the photoshoot feeling great, full of wanderlust and a passion for travel. After arriving home I found myself surfing around the Mr and Mrs Smith website looking at exciting hotels and stunning destinations. I realised what makes Tamara a great business leader. Positivity is a powerful force and should be embraced.

Find out more about Tamara on the Lloyds mini-site: http://wealth.lloydsbank.com/focus/

Tamara Lohan Lloyds10713-Edit
Tamara Lohan LloydsPage for Web

Monday, 9 May 2016

"Matt can you punch Tim in the face again please?" - 21st century cavemen for the Sunday Times Magazine


A while ago I was a teenage boy and I used to question how manly I was quite a lot. Then I grew up, started working and stopped worrying about such things. So it was rather strange to be standing in a field with three other men discussing the “spear” points that I had gained that week from manly activities.

I was on a shoot with the Sunday Times writer Matt Rudd who was learning from Tim Samuels how to be a modern man. Or more precisely a modern caveman. Tim, is rather an expert on being a man - in fact he has quite literally written the book about it. He says that men are built for hunting and gathering and that modern life just doesn’t supply us with a chance these kinds of activities. So we were there to learn from him how we could claim back manhood as Tim took Matt through some testosterone filled activities.

We cut up trees with massive saws and axes - which certainly does improve how manly you feel. I then asked Matt and Tim to hit each other in the face - not something that I can regularly do on shoots. This was part of a boxing class where they were surrounded by men doing yoga poses. The modern caveman, it seems, hits other men but also does yoga. We then finished off in a proper pub with a pint of beer discussing the day's events.

The day made me reconsider how much time I spent doing activities that allow me to be a man - that let me release my aggression in a sensible way. The things I did a lot more of as a teenage boy and just stopped doing when I started having to work for a living. I’m looking forward to tallying up my “spear” points in the future and discovering I am now more of a man than I used to be.

Thanks to the Sunday Times Magazine for the fun commission. Read the article here: LINK

Matt Rudd Man STM14997-Edit
Matt Rudd Man STM15200-Edit
Matt Rudd Man STM15426-Edit_Export